2021 Grocery Report

6 Consumer Drivers for 2021 & Beyond

1.DIGITISATION

The use of hard copy catalogues by consumers declined a further 14% in 2021 with only 27.9% Australians using them to identify current promotion offers by supermarkets. 

The most popular method of checking promotions is via direct emails from the supermarket or reward program.

2.SUPPORTING LOCAL

The Covid-19 Pandemic has seen a groundswell in supporting local businesses.

46.9% of consumers are now looking for country of origin when looking at on-pack information.

3.ONLINE SHOPPING

Whilst instore shopping remains the preferred way to grocery shop in Australia, the Covid-19 Pandemic saw a significant shift towards online shopping options as people looked for more convenient methods which didn’t require them to leave their home/car and were also deemed “safer” during the height of the Covid outbreak in in 2020.

  • Instore 81.8%  (-10%)
  • Home/Office Delivery 10.6% (+102%)
  • Click & Collect 7.6% (+119%)

4.THE DEMISE OF CASH

The use of cash paying for groceries declined a further 16% over the last 12 months with only 1 in 5 consumers now preferring this payment method.

Digital wallets are the fastest growing payment method with 4% of Australians now using this digital technology instead of physical credit/debit cards.

5.PLANT BASED MEALS

Plant based meat alternatives continue to gain momentum on Australian supermarket shelves.

23.7% of consumers purchased a plant based meat alternative in the last 6 months which is up from 15.3% in 2020.

6.REWARD PROGRAMS

The majority of Australians regularly use reward programs with Woolworths Rewards being used by 72.5% of Australian and Coles Flybuys by 61.6%.

 

56.4% of consumers agree these reward programs affect where they shop and what products they purchase.

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