NEWS

Fail fast… fail early

Fail fast… fail early

It’s a well-known fact that the majority of new FMCG products fail in their first year, costing billions of dollars in lost sales opportunity and product write-off. The obvious question to ask is; why are these products failing ? A Harvard Business Review article...

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Focusing attention on the next normal

Focusing attention on the next normal

Focus Insights promotes its shopper and consumer insights that use different technology to what has previously been around, with quick analysis and quick results meaning you can gain competitive advantage quicker. ShopAbility Director Peter Huskins talks to Focus...

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