Concept Testing investigates potential consumers’ reactions to a proposed product, service or communications before introducing it to the market.
Concept Testing assesses the market viability of a new product idea prior to incurring the expense of actually developing the product. It prevents you from investing in ideas that won’t be successful.
Investigate consumers reactions to a proposed product, service or communications
Cost effective way to validate before introducing it to the market. Prevents you from investing in ideas that won’t be successful
Prevents you from investing in ideas that won’t be successful
