Easter Eggstravaganza
With Easter just around the corner, it's time to dive into the delicious world of chocolate delights! According to our latest Focus On poll, Aussies are gearing up for an egg-citing (sorry about the pun) Easter celebration. The search for Chocolate Treasures First...
Australian’s really do love their pets
Australia's Love Your Pet Day is a time to celebrate our furry, feathery, and scaly companions who bring so much joy to our lives. To mark the day we conducted a Focus On poll to uncover how Australians pamper their beloved pets. From preferred food choices to...
Will Christmas be tree-mendous or a turkey?
As we head into the end of year with Christmas and the summer holidays looming, we uncover what the festive season holds for Australians. With no relief in sight from inflation which is staying at higher-than-expected levels, interest rates at the highest levels for...
Innovate with Confidence
The typical new product development (NPD) process involves a series of stages and gates that a product goes through from conceptualisation to market launch. In this article we explore how conducting consumer research throughout the NPD process enables business to make...
Unlocking Global Opportunities
By undertaking multi-regional market research, FMCG companies can better navigate the complexities of diverse markets, maximise their marketing efforts, and adapt to the specific needs and preferences of consumers in different regions, ultimately leading to improved...
The Savvy Shopper: Stretching the Supermarket Dollar
In the current environment of soaring living costs and economic uncertainty, Australian supermarket shoppers are finding themselves at the forefront of a financial battleground. The need to maximise every dollar spent has never been more pronounced. The days of...
The Hunt for Supermarket Value
In the wake of high inflation and interest rate impacts, supermarket behaviour is being driven by cost of living constraints more than ever, as shoppers go to greater lengths in their search for better value. After years of Covid related disruption, we are now seeing...
Fail fast… fail early
It’s a well-known fact that the majority of new FMCG products fail in their first year, costing billions of dollars in lost sales opportunity and product write-off. The obvious question to ask is; why are these products failing ? A Harvard Business Review article...
Focusing attention on the next normal
Focus Insights promotes its shopper and consumer insights that use different technology to what has previously been around, with quick analysis and quick results meaning you can gain competitive advantage quicker. ShopAbility Director Peter Huskins talks to Focus...