A focus group is a research interview technique involving bringing together a small number of people who are demographically similar or have common traits/experiences with products or services. This method enables us to delve deeply into participants’ attitudes, beliefs, motivations, and experiences.
Uncover new insights and opinions, emerging trends, or consensus on certain topics
Gain a comprehensive understanding of consumer preferences, product feedback, or perceptions of specific concepts, helping inform decision-making
View first-hand respondents interactions with creative ideas, new products and services and gain a more comprehensive understanding of the researched subject
Typically conducted in groups of 8 - 10 participants
