USAGE & ATTITUDES

Usage and Attitude Studies are a research mandatory for any key brand to understand their categories and markets and identify growth opportunities by answering questions on whom to target, with what and how.

Usage and Attitude Studies are fundamental to identify the linkages among shopper, consumers, usage behaviours, occasions and opinions.

Usage and Attitude Studies are typically conducted every 2-3 years and form the backbone of marketing strategy and development.

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Foundation Study

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Identifies - Who, What, When Where, and Why people are buying consuming your product

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Typically conducted every 2-3 years

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Forms the backbone of marketing strategy and development

DATA DRIVEN DECISIONS

Gaining insights into key purchase drivers and how consumers use and interact with brands doesn’t have to be expensive and laborious.

Take Marathon Foods, where a simple research study discovered many consumers were eating their products whilst watching sport and this brand association led to the successful sponsorship of an Australian sports team.

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2024 UK Grocery Shopper Report

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2023 AU Grocery Shopper Report

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2023 UK Grocery Shopper Report

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2023 UK Meat Free Research Study

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2022 AU Grocery Shopper Report

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2021 AU Grocery Shopper Report

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2024 NZ Grocery Shopper Report

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2024 AUS Grocery Shopper Report

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