USAGE & ATTITUDES

Usage and Attitude Studies are a research mandatory for any key brand to understand their categories and markets and identify growth opportunities by answering questions on whom to target, with what and how.

Usage and Attitude Studies are fundamental to identify the linkages among shopper, consumers, usage behaviours, occasions and opinions.

Usage and Attitude Studies are typically conducted every 2-3 years and form the backbone of marketing strategy and development.

=

Foundation Study

=

Identifies - Who, What, When Where, and Why people are buying consuming your product

=

Typically conducted every 2-3 years

=

Forms the backbone of marketing strategy and development