Usage and Attitude Studies are a research mandatory for any key brand to understand their categories and markets and identify growth opportunities by answering questions on whom to target, with what and how.
Usage and Attitude Studies are fundamental to identify the linkages among shopper, consumers, usage behaviours, occasions and opinions.
Usage and Attitude Studies are typically conducted every 2-3 years and form the backbone of marketing strategy and development.
Foundation Study
Identifies - Who, What, When Where, and Why people are buying consuming your product
Typically conducted every 2-3 years
Forms the backbone of marketing strategy and development
DATA DRIVEN DECISIONS
Gaining insights into key purchase drivers and how consumers use and interact with brands doesn’t have to be expensive and laborious.
Take Marathon Foods, where a simple research study discovered many consumers were eating their products whilst watching sport and this brand association led to the successful sponsorship of an Australian sports team.