IN-STORE INTERCEPTS

In-store intercepts are a research technique where participants are approached and surveyed within a physical retail store or location. It involves intercepting individuals while they are shopping or engaging in activities within the store and inviting them to participate in a brief survey or interview. They are primarily a qualitative form of research and can capture behaviour and motivations in the moment.

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Real-time, real-life insights from customers or visitors who are actively engaged with the products or services offered in the store

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Conducting intercepts within the store, we can gather valuable insights that may be influenced by the in-store environment, product displays or customer interactions

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In-store intercepts allow us to target specific customer segments or demographics by selecting participants from the store's visitor pool, providing a more focused and relevant sample for analysis.

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