SOLUTIONS

CONCEPT TESTING

Assess the market viability of a new idea prior to incurring the expense of actually developing it.

Understand the competitive landscape and purchase intent for your product or service in new global markets.

Understand how well your new product or service is being accepted by end-users.

Determine whether your product or service can stretch into new sales channels.

Measure changes in your brand perception and brand health metrics over time compared to your competitors.

Identify the insights and linkages amongst shoppers, consumers, usage behaviours, occasions and opinions for your brand.

Discover consumer interests, attitudes and opinions towards brands, products or services in a dynamic group environment.

One to one interviews with consumers to uncover detailed information and insights into a specific subject.

Question shoppers at the moment of purchase to gain firsthand feedback on products in a retail environment.

Test new products with customers in a real-life setting to make informed decisions before mass production.

Ensure consumer acceptance by analysing food attributes including flavour, texture, taste, appearance and aroma.