In-home testing is a methodology where participants are provided with products, prototypes, or services to test and evaluate in their own homes. It involves conducting studies in participants’ natural living environments, allowing them to interact with the product or service in a contextually relevant manner.
One of the key benefits of this research is it allows manufacturers to test their products with actual customers before mass production and launch.
Allows for a more realistic user experience, as participants can assess the functionality, usability, and practicality of the product within their own routines and environments
In-home usage span varies from one-time to multiple usages depending on the product type and the particular product demands
Overall it provides a deeper understanding of the user experience, uncovers evolving needs and preferences, and can assist in refining the product's value proposition
