INTRODUCTION
Focus Insights is on a mission to democratise data by providing clients with shopper and consumer research and insights in days and at a fraction of the cost of traditional agencies.
Focus Insights is able to reach 64,000,000 consumers across 94 countries and deploy research in local languages.
USAGE & ATTITUDES
Identify the insights and linkages amongst shoppers, consumers, usage behaviours, occasions and opinions for your brand.
USAGE & ATTITUDES
BRAND TRACKING
Measure changes in your brand perception and brand health metrics over time compared to your competitors.
BRAND TRACKING
CHANNEL
EXPLORATION
Determine whether your product or service can stretch into new sales channels.
CHANNEL EXPLORATION
CONCEPT TESTING
Assess the market viability of a new idea prior to incurring the expense of actually developing it.
CONCEPT TESTING
MARKET VALIDATION
Understand the competitive landscape and purchase intent for your product or service in new global markets.
MARKET VALIDATION
LAUNCH ANALYSIS
Understand how well your new product or service is being accepted by end-users
LAUNCH ANALYSIS
GLOBAL REACH
We are a trusted research partner for SMEs and large multi-national companies from all corners of the globe.
Focus Insights is able to reach 64,000,000 customers across 94 countries and deploy research in local languages.
We can assist clients with both local research requirements as well as their multi-market and global research and insights requirements.
DATA DRIVEN DECISIONS
Take Marathon Foods, where a simple research study discovered many consumers were eating their products whilst watching sport and this brand association led to the successful sponsorship of an Australian sports team.
DATA DRIVEN DECISIONS
Take Marathon Foods, where a simple research study discovered many consumers were eating their products whilst watching sport and this brand association led to the successful sponsorship of an Australian sports team.
CLIENTS
