In-store intercepts are a research technique where participants are approached and surveyed within a physical retail store or location. It involves intercepting individuals while they are shopping or engaging in activities within the store and inviting them to participate in a brief survey or interview. They are primarily a qualitative form of research and can capture behaviour and motivations in the moment.
Real-time, real-life insights from customers or visitors who are actively engaged with the products or services offered in the store
Conducting intercepts within the store, we can gather valuable insights that may be influenced by the in-store environment, product displays or customer interactions
In-store intercepts allow us to target specific customer segments or demographics by selecting participants from the store's visitor pool, providing a more focused and relevant sample for analysis.
