CONCEPT TESTING
Assess the market viability of a new idea prior to incurring the expense of actually developing it.
MARKET VALIDATION
Understand the competitive landscape and purchase intent for your product or service in new global markets.
LAUNCH ANALYSIS
Understand how well your new product or service is being accepted by end-users.
CHANNEL EXPLORATION
Determine whether your product or service can stretch into new sales channels.
BRAND TRACKING
Measure changes in your brand perception and brand health metrics over time compared to your competitors.
USAGE & ATTITUDES
Identify the insights and linkages amongst shoppers, consumers, usage behaviours, occasions and opinions for your brand.
FOCUS GROUPS
Discover consumer interests, attitudes and opinions towards brands, products or services in a dynamic group environment.
IN-DEPTH INTERVIEWS
One to one interviews with consumers to uncover detailed information and insights into a specific subject.
IN-STORE INTERCEPTS
Question shoppers at the moment of purchase to gain firsthand feedback on products in a retail environment.
IN-HOME TESTING
Test new products with customers in a real-life setting to make informed decisions before mass production.
SENSORY TESTING
Ensure consumer acceptance by analysing food attributes including flavour, texture, taste, appearance and aroma.
