A MORE DECISIVE
TOMORROW

A MORE DECISIVE TOMORROW

INTRODUCTION

Navigating and succeeding in today’s fast-paced consumer world demands informed and decisive action. As a full-service global market research company, we help our clients make fact-based decisions easier and faster than ever before.

Focus Insights is a dynamic market research and consumer insights agency partnering with FMCG, Pharmacy, Hardware, and Consumer goods companies across the globe.

Our range of purpose-built qualitative and quantitative research solutions combined with first-hand industry experience deliver valuable shopper and consumer insights in days and at a fraction of the cost of traditional agencies. We can reach over 130 million consumers across 94 countries and deploy research in local languages.

At Focus Insights we create insights today for decisions tomorrow.

2024 GROCERY SHOPPER REPORT
NOW AVAILABLE

In recent years a combination of environmental and economic factors have propelled grocery shoppers across Australia to adopt new shopping behaviours, shaping what has now become their new norms.

Our latest study uncovers these shifts in consumer behaviour, providing invaluable insights into the ever-evolving landscape of grocery shopping.

QUANTITATIVE RESEARCH

USAGE & ATTITUDES

Identify the insights and linkages amongst shoppers, consumers, usage behaviours, occasions and opinions for your brand.

USAGE & ATTITUDES

BRAND TRACKING

Measure changes in your brand perception and brand health metrics over time compared to your competitors.

BRAND TRACKING

CHANNEL
EXPLORATION

Determine whether your product or service can stretch into new sales channels.

CHANNEL EXPLORATION

CONCEPT TESTING

Assess the market viability of a new idea prior to incurring the expense of actually developing it.

CONCEPT TESTING

MARKET VALIDATION

Understand the competitive landscape and purchase intent for your product or service in new global markets.

MARKET VALIDATION

LAUNCH ANALYSIS

Understand how well your new product or service is being accepted by end-users

LAUNCH ANALYSIS

GLOBAL REACH

We are a trusted research partner for SMEs and large multi-national companies from all corners of the globe.

Focus Insights is able to reach 130 million customers across 94 countries and deploy research in local languages.

We can assist clients with both local research requirements as well as their multi-market and global research and insights requirements.

QUALITATIVE RESEARCH

FOCUS GROUPS

Discover consumer interests, attitudes and opinions towards brands, products or services in a dynamic group environment.

IN-DEPTH INTERVIEWS

One to one interviews with consumers to uncover detailed information and insights into a specific subject.

IN-DEPTH INTERVIEWS

IN-STORE INTERCEPTS

Question shoppers at the moment of purchase to gain first-hand feedback on products in a retail environment.

IN-STORE INTERCEPTS

IN-HOME TESTING

Test new products with customers in a real-life setting to make informed decisions before mass production.

IN-HOME TESTING

SENSORY TESTING

Ensure consumer acceptance by analysing food attributes including flavour, texture, taste, appearance and aroma.

SENSORY TESTING

BRAND HEALTH TOOLS

Gaining insights into your brand’s health and key purchase drivers doesn’t have to be expensive and laborious.

At Focus Insights we help clients make more informed decisions by using agile research solutions that capture the metrics that matter most to you , resulting in stronger business outcomes.

Take Total Tools, where our bi-annual Brand Tracking study becomes the compass for their marketing plans. By delving into consumer sentiment regularly, we enable their marketing team to fine-tune strategies, remain relevant with consumers and capitalise on opportunities.

BRAND HEALTH TOOLS

Gaining insights into your brand’s health and key purchase drivers doesn’t have to be expensive and laborious.

At Focus Insights we help clients make more informed decisions by using agile research solutions that capture the metrics that matter most to you , resulting in stronger business outcomes.

Take Total Tools, where our bi-annual Brand Tracking study becomes the compass for their marketing plans. By delving into consumer sentiment regularly, we enable their marketing team to fine-tune strategies, remain relevant with consumers and capitalise on opportunities.

CLIENTS

TESTIMONIALS

Many pushing a trolley full of fruit and vegetables through a supermarket aisle with a happy woman sitting on the front of the trolley with one arm in the air.

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