In the wake of inflation and interest rate impacts, supermarket behaviour is being driven by cost of living constraints as shoppers search for greater value, more than ever before.

Our 2023 Grocery Shopper Report delves into the intricate choices Australians are making while navigating the supermarket aisle to manage household finances. This comprehensive study reveals valuable insights into the latest consumers trends encompassing brand switching, private label preferences, category down trading or exiting, and an intensified pursuit of retailer value.

Shoppers have become super savvy in their ongoing quest to seek value. The 2023 Grocery Shopper Report webinar shares key findings of our recent study, highlighting the need for FMCG companies to be in sync with their consumers like never before.

Neil is a proven retail professional and people developer with extensive experience across analytic insights, marketing / sales strategy, execution and measurement with over 25 years in the industry. 

If you’d like to have these insights presented live and in-house with your broader team where Neil will further expand on the insights, trends, and strategies uncovered in the 2023 Grocery Shopper Report please book a meeting today. This session can support your business and retailer strategy, sales, innovation and brand planning and support you to make better decisions for the future.