The Savvy Shopper: Stretching the Supermarket Dollar
In the current environment of soaring living costs and economic uncertainty, Australian supermarket shoppers are finding themselves at the forefront of a financial battleground. The need to maximise every dollar spent has never been more pronounced. The days of...
The Hunt for Supermarket Value
In the wake of high inflation and interest rate impacts, supermarket behaviour is being driven by cost of living constraints more than ever, as shoppers go to greater lengths in their search for better value. After years of Covid related disruption, we are now seeing...
Fail fast… fail early
It’s a well-known fact that the majority of new FMCG products fail in their first year, costing billions of dollars in lost sales opportunity and product write-off. The obvious question to ask is; why are these products failing ? A Harvard Business Review article...
Focusing attention on the next normal
Focus Insights promotes its shopper and consumer insights that use different technology to what has previously been around, with quick analysis and quick results meaning you can gain competitive advantage quicker. ShopAbility Director Peter Huskins talks to Focus...
