With Easter just around the corner, it’s time to dive into the delicious world of chocolate delights! According to our latest Focus On poll, Aussies are gearing up for an egg-citing (sorry about the pun) Easter celebration. The search for Chocolate Treasures...
Australia’s Love Your Pet Day is a time to celebrate our furry, feathery, and scaly companions who bring so much joy to our lives. To mark the day we conducted a Focus On poll to uncover how Australians pamper their beloved pets. From preferred food choices to...
As we head into the end of year with Christmas and the summer holidays looming, we uncover what the festive season holds for Australians. With no relief in sight from inflation which is staying at higher-than-expected levels, interest rates at the highest levels for...
The typical new product development (NPD) process involves a series of stages and gates that a product goes through from conceptualisation to market launch. In this article we explore how conducting consumer research throughout the NPD process enables business to make...
By undertaking multi-regional market research, FMCG companies can better navigate the complexities of diverse markets, maximise their marketing efforts, and adapt to the specific needs and preferences of consumers in different regions, ultimately leading to improved...
